Our sustainability promise is to continuously find ways to work more consciously as a brand. We are committed to making our products durable, using as much recycled materials as possible, and improving the transparency of our supply chain.
When working in the fashion industry, there is always room for improvement in terms of sustainability. At AIDA, we are constantly searching and testing more responsible materials. Currently, all AIDAs are made of natural materials. We use silk, recycled silver and gold, shells, freshwater pearls, Akoya pearls, and hemp thread.
Sustainability is one of the reasons we have been focusing on pearls instead of mined stones, as their ecological footprint is by far smaller. Further, pearls only grow in non-polluted waters, so pearl farming might prove to be a path to overcoming biodiversity loss.
Currently, the metal parts of the AIDA Classics are made almost entirely out of recycled gold and silver. Along with AIDA classics, our aim is to bring more limited-edition collections that utilise interesting vintage materials. This is something we have been doing already, and hunting for local treasures from various places has been a challenging yet a rewarding adventure.
As a highlight, we would like to mention our Akoya pearl earrings. AIDA’s akoya pearls come straight from a small family farm located in the beautiful city of Uwajima in Japan. Working directly with the farmers has been our goal for a long time, and we could not be happier about this collaboration.
Supply chain transparency is a critical step towards a more ethical and ecological business. Once consumers know the journeys products make, it is easier to make more conscious choices. At AIDA, we are building direct connections to our raw material suppliers. Still, there is a lot more to be done when it comes to our environmental impact.
We would like to encourage all consumers to have a dialogue with brands: ask about the origins of the materials, and about the process of production. This will urge us brands to offer sustainable and ethical fashion and to find more creative ways in this quest.